Tracy Harris Co · Launch Planner · 13 September 2026
The Launch Planner, 15 second promo
For the A$27 one time offer after Freedom Filled® Memberships masterclass registration. She answers eight questions, and the whole launch is planned. Every frame is a real capture of the live planner, nothing is generated or retouched. No music, no voiceover.
Three cuts. The 16:9 is the new one: it shows the phone and the desktop answering the same question at the same moment, then lands each plan section as a pair. The 9:16 and 1:1 are phone only and unchanged.
16:9, phone and desktop side by side
1920 x 1080 · 15.0 s · new9:16, the primary cut
1080 x 1920 · 15.0 s1:1, the feed cut
1080 x 1080 · 15.0 sThe four beats
| 0.0 to 3.3 s | The phone. Nine real screens of the eight question flow, stepping every 0.30 s, progress bar climbing 1 of 8 to 8 of 8, then the last question holds for a beat. Line: "Answer eight questions about your launch." |
| 3.3 to 4.6 s | The beat. One cream frame on the cut, hard cut to ink, the line snaps down from 1.35x with an overshoot, a 4px shake for 120ms, and a gold hairline sweeps across underneath. "And wham." |
| 4.6 to 11.5 s | Six plan sections slam onto a stack, one every 1.1 s, in the plan's own order: the audio, 01 Runway, 02 Phases, 03 Content, 04 Email schedule, the printed plan. |
| 11.5 to 15.0 s | End card on cream. FFB lockup, "The Launch Planner", "$27", "One payment. Instant access." No URL, that lives on the thank you page. |
What to look at
- The 16:9 beat three. Each desktop section starts at its heading and drifts slowly down into the detail while it is in front. Worth checking the drift is slow enough and lands somewhere useful.
- The beat at 3.3 s. Cream flash, snap, shake, gold sweep. Does it hit hard enough now, or does it want to be louder still.
- Beat one, is the question swap the right speed at 0.30 s each. It is fast on purpose, the point is that it takes no time.
- Beat three, whether six sections in seven seconds is too many. Four would breathe more.
- The price is set in Ink, not gold. Gold on cream failed the contrast floor at that size, and the offer page's own gold price sits on an ink card. Say the word and the end card goes ink with a gold price instead.
Eight frames, 16:9
Eight frames, 9:16
Specs
| Video | All three: H.264 High, yuv420p, bt709 primaries, transfer and matrix, 30 fps, 450 frames, 15.000 s |
| Desktop screens | Captured at 1440 x 1000 CSS, DPR 2, cropped to their own content column so the type stays readable |
| Audio | None. No audio stream in either file |
| Type | Editors Note upright for display lines and the price, Poppins for supporting lines. The exact faces the planner serves. No italics |
| Colour | Ground #f1f0ed, ink #0e0d0b, body #343029, gold #c9a46c, gold deep #a88a4f |
| Built with | HyperFrames 0.8.36, composited from Playwright captures of the live planner |
| Caption clearance | Beat three is clipped to a deck zone that stops 120px short of the captions. Verified on all 207 beat three frames in both cuts, not sampled |
| Higgsfield | Three jobs run, all three rejected, none in the cut. Details in the project NOTES.md |
Project and build files:
tracy-harris-co/projects/launch-planner-promo-2026-09/